The 2026 Product Photography Checklist

Great e-commerce product imagery is not luck — it's a checklist. Here's the one we run before every shoot.

1. Colour target on set

Every scene starts with a colour checker and a white/grey card. Skin, fabric, and product colours must render exactly on the buyer's screen.

2. Amazon & Shopify specs

Amazon requires pure-white backgrounds (RGB 255,255,255) with the product filling 85% of the frame. Shopify is more forgiving but still rewards consistency.

3. Angles you actually need

• Hero front
• 3/4 angle
• Overhead flat-lay
• Scale reference (in-hand or on model)
• Detail macro

4. Retouching that doesn't lie

Dust and stray hairs — yes. Reshaping the product to something it isn't — no. Returns kill margin faster than any missed sale.

The best product image is the one that arrives at the buyer's door looking identical.

5. Delivery formats

Deliver in three sizes: 2000px hero, 1200px web, 800px catalogue. WebP + JPEG. Colour-tagged sRGB for web, Adobe RGB for print.